Influencer marketing is one of the best online marketing out there. The best thing that companies go for this digital marketing is that the influencers already have a strong following and can target a lot of people using their influence. Using the influencers’ approach, a large number of audience can be targeted. With the popularity of social media, the number of influencers has risen exponentially. Major brands are acquiring their services, and the results have been astonishing. There have been many famous influencer marketing campaigns. Influencers range from actors, musicians, artists, entrepreneurs, etc.
Few of them are:
Sprint’s #LiveUnlimited is one of the best influencer marketing campaigns. They have used this digital marketing campaign and used the services of many influencers and entrepreneurs. They had acquired the services of Lele Pons, Gerard Adams, Prince Royce, Bradley Martyn and Rachel Cook.
Old Navy: Boys & Girls Club of America
Old Navy is a big name in the world of digital marketing. They have been in the game for some time and are quite successful in it. They ran a big influencer campaign for Old Navy clothing. They had used the services of Alex Rodriguez in their influencer campaign. Alex Rodriguez is one of the biggest names in the world. Using his influence, they were able to generate $1 million worth of sales in a day during the Black Friday period.
Fiji Water: Bodyworewhat
Everyone knows Fiji brand but their campaign partners are more popular than them. They are known as weworewhat. They normally do digital marketing mainly through Instagram. They did a strong marketing campaign with popular influencer Danielle Bernstein and personal trainer Eric Johnson. They used social marketing by releasing eight-minute workout videos. They used mainly Danielle Bernstein to show the importance of hydration and market their brand.