Social media is a big platform today, and social media marketing is the new buzz amongst marketing companies and brands. Brands collaborate with influencers to come up with cost-effective and efficient marketing campaigns. Let us look at some of the tips to create stunning influencer marketing campaigns.
Freebies and offers through influencers.
Who does not like free stuff? Make sure you give free stuff to your audience on the social media platform through the influencer. These free stuff could be products or experiences based on what your brand offers. An influencer can conduct contests, Q&As to engage with their audience and give freebies; this also creates hype about the campaign. Offers for the products using discount codes can be a win-win for both the influencer and the brand.
Social media platforms offer stories and a sizeable audience view stories though they may not check their social media feed. Make sure to leverage the story feature in your platform to create interesting content for the brand and engage with the audience.
Honest product reviews and experiences
Aren’t we tired of seeing fake ads, overhyped experiences and incorrect product reviews? An honest product review which is detailed and covers both the pros and cons of the product and lets the audience decide is the need of the hour and helps in gaining the customer trust as well.
Collaborate with other influencers
A lot of influencers collaborate with others to extend their reach to a bigger audience. For instance, a social media travel influencer can collaborate with a social media lifestyle influencer on things one might need when travelling to a specific place. Brands can benefit from this extended audience base.