Influencer marketing is a great option for brands to grab the attention of people. The content, in the form of text, graphics, visuals, and videos, has a great impact on the people. This impact can be used for running social media campaigns. Digital marketing jobs require knowledge of influencers. There are several influencer marketing campaigns which can be taken as an inspiration. These campaigns have urged people to trust in social media marketing in London and other countries. Let us discuss some of the popular influencer marketing campaigns in detail: –
- Mercedes Benz
Mercedes Benz is a famous brand of vehicles and it has a huge reputation. It has done a social media campaign in collaboration with the Instagram influence Loke, a dog, and Kelly Lund. The video got viral and seen by millions of people. The storytelling campaign with emotions and nature gave huge strength to the brand in digital marketing.
- Boxed Water
Boxed Water is a water selling company. They worked on a noble cause of planting the trees in collaboration with the National Forest Foundation. They run a campaign on social media with the aid of influencers. The campaign was known as #Retree where they got huge support and views on social media. Social media agencies are inspired by this campaign.
Microsoft runs a campaign of inspiring the women to participate in STEM (Science, Technology, Engineering, Math) in collaboration with National Geographic. They run the campaign of adding amazing photos with a story of a woman. It got a huge appreciation of the viewers and followers. The influencers played a huge role in this campaign.
Digital marketing agency in London or any other region takes inspiration from these campaigns. These are the benchmark for digital marketing campaigns all across the world.